Lady Victoria Starmer rents £10-a-day red Karen Millen dress to support Keir

Lady Victoria Starmermade an appearance at today’s (September 30) Labour Conference alongside husband and Prime Minister Keir Starmer, and rather than shopping for a whole new outfit for the occasion, she turned to a far more sustainable option. Lady Victoria opted to rent her Karen Millen midi dress from fashion rental platform By Rotation, joining the ranks of plenty of other celebrities and famous faces who are making the move to rental rather than buying their looks.

Renting an outfit is a much more sustainable option for fashion lovers, especially if it’s for an event or occasion where you know you’re unlikely to wear the outfit again. That way rather than the dress going to waste, it can be returned after the event without impacting the planet.

If you want to copy Lady Victoria’s exact look, you can rent her exact dress from just £10 a day for a minimum of four days at By Rotation. You can also bump up that cost per wear, with it costing just £6 a day if you want to rent it for more than seven days, or £4 a day for more than 28 days.

If you love the dress so much you want to keep it in your wardrobe forever, the Compact Stretch Tab Detail Full Skirted Midi Dress is still available to shop at Karen Millen. It’s usually priced at £259, but is currently 40% off making the price £155, with sizes six to 16 still in stock, and just a size 14 currently sold out.

You can also pick up the dress in four other colours, so you can find a shade that suits your existing wardrobe and personal style. The dress is the perfect versatile pick, which can be worn anywhere from formal occasions – like Lady Victoria has – to the office or even out for dinner and drinks.

It has a structured collared neckline with tab details on the waistband that helps create a flattering figure and accentuate your waist, whilst the fit and flare design creates a beautiful silhouette. The Midi Dress' hemline also makes it more modest and demure, which is perfect if you’re planning on wearing it to a formal event.

In fact the Compact Stretch Tab Detail Full Skirted Midi Dress is so popular, that it was also recently worn by Susanna Reid to host Good Morning Britain, proving that this might well be the dress of the season. We also spotted some other great alternatives.

We love Finery London’s Jersey Round Neck Midi T-Shirt Skater Dress for £39 which has a slightly more casual feel than could still be dressed up. Elsewhere Roman’s Red Textured Wrap Bodice Midi Dress is £40, but you can currently save 10% with the code MAPLE.

However if you want to copy Lady Victoria’s exact look, you can either rent her exact dress from By Rotation, or shop it for yourself at Karen Millen now.