'I was on The Apprentice and here's the side of Lord Sugar you don't see on TV'

Tim Campbell MBE began his journey on in 2005, when he was introduced as a hopeful, eager to gain a six-figure job opportunity with . After enduring the weekly challenges and tense boardroom showdowns, the 47-year-old eventually won the series and became project director of Lord Sugar's Amstrad business with a £100,000 salary.

With fast-approaching, Tim is seated on the other side of the boardroom as an advisor on the competition series. In an exclusive interview with the Daily Express, Tim has opened up about the "generous" side of Lord Sugar that viewers don't get to see. He shared: "The good thing with him is what you see is what you get. What people are seeing more recently is more of his humorous side because his one-liners and jokes are of the generation.

"He's all over there with his put downs," Tim joked before adding: "The bit I took away from him is that he's incredibly generous.

"What they don't see is how much good he's been able to do, whether it's starting a theatre in Hackney where he grew up, the Hackney Empire, he sponsored lots of that stuff and dedicated that to his mum and dad."

The businessman continued: "Whether it's the stuff in education in terms of investing in schools or the great work he's done with Great Ormond Street, in terms of raising funds for one of the important children's hospitals in the world. He's an amazing philanthropist."

This comes after Tim's partnership with the Gatsby Charitable Foundation's Talking Futures campaign, which seeks to improve parents' understanding of education options such as T-levels, apprenticeships, and higher technical qualifications (HTQs).

Speaking on Lord Sugar's similarities with the Gatsby's founder, the TV star continued: "He's like Lord [David] Sainsbury in that way.

"These individuals have done incredibly well in their careers, whether it be in politics, in business or a combination of both, and they're using their platform to pass on to the next generation with wise words from their experience."

To which Tim admitted: "That's something I want to work on as well."