3-time Stanley Cup Champion Sidney Crosby now owns a stake in a Swiss watchmaking company

Pittsburgh Penguins legend and veteran Sidney Crosby is ruling hearts by showcasing his sensational skills on the ice, but now, it’s time for him to venture into the world of brands. One brand in particular. The NORQAIN . A Swiss watchmaking company that has partnered with the NHLPA for the past five years. 37 YO Sidney Crosby now owns a stake in the Swiss watchmaking company NORQAIN.



NORQAIN was founded by Ben Kuffer in 2018, cofounded by Breitling owner for forty years, Ted Schneider, former Swiss ice hockey defenseman for the New York Islanders, Mark Streit , and Swiss ice hockey defenseman for the Nashville Predators, Roman Josi . Roman Josi is also the brand ambassador for NORQAIN. With so many elites already in the watchmaking business, our current favorite NHL elite, Sidney Crosby, also enters the books of NORQAIN as their shareholder and brand ambassador.

Sidney Crosby is getting into the luxury watch game.

The @penguins star is now a shareholder and brand ambassador for @norqainwatches, a Swiss watch company cofounded by other NHL players. pic.twitter.com/sgXCNXczo4

— Greg Wyshynski (@wyshynski) April 2, 2025

Pittsburgh Penguins superstar Sidney Crosby business partners with Swiss watchmaking company called NORQAIN


Sidney Crosby expressed his excitement about joining hands with NORQAIN in a press statement on Wednesday, “I have been wearing NORQAIN watches and following the brand since its first appearance at the All-Star Game in San Jose in 2019. The brand has been growing incredibly fast around the world since then, and I’m really excited to join and support its further development while teaming up with Mark(Streit) again. I’m excited to work with NORQAIN and see what we can do together moving forward.”



Mark Streit and Sidney Crosby were teammates in the Pittsburgh Penguins. Mark Streit and Sidney Crosby won the 2017 Stanley Cup Championship for the Pittsburgh Penguins. It was from the Montreal Canadiens that Mark Streit closed his NHL chapter after playing for 12 NHL seasons in many, many teams.

Sidney Crosby buys stake in Swiss watch company https://t.co/WoOp9P0V15 pic.twitter.com/hMVRt4ec6c

— The Chronicle Herald (@chronicleherald) April 2, 2025

NORQAIN co-founder Mark Streit calls NORQAIN and Sidney Crosby a perfect match


Mark Streit shared in the press release, “It’s a perfect match with Sid(Sidney Crosby). I think we share the same values. He’s the first guy on the ice in practice and the last coming off. He wants to win. He wants to get better. It’s really challenging starting from scratch, founding a new brand, and making some noise in the industry.”

NHL legend Sidney Crosby invests in NORQAIN, ex-teammate's Swiss watch brand https://t.co/4b5YtJg2QY

— FOX Business (@FoxBusiness) April 2, 2025

Founder of NORQAIN, Ben Kuffer, called Sidney Crosby a humble superstar and a fantastic role model

The Wild ONE Skeleton Turquoise - NORQAIN’s best selling high-performance sports watch boasts a unique combination of black NORTEQ® and striking Turquoise detailing, offering the timepiece an eye-catching design.⁠
⁠#NORQAIN #WildONESkeleton #Turquoise pic.twitter.com/GWVYrJgSHM

— NORQAIN (@norqainwatches) May 21, 2024

Founder and CEO of NORQAIN, Ben Kuffer, shared in the press release, “We are proud to welcome Sidney(Crosby) into the NORQAIN family. Ice hockey is in our blood. We love the passion, the excitement, and the physical challenge of the sport. This spirit aligns perfectly with our robust, high-performance sports watches . Sidney(Crosby) is a humble superstar and a fantastic role model.”





Also Read: J. T. Miller joins the club of Auston Matthews, Patrick Kane, and John Carlson | NHL News - The Times of India